Tag Archives: New Book

Cover Reveal for This Is Our Undoing

Did you see it on the homepage? Isn’t it pretty? Just in case, and because I want to, here it is as a spread so you can see the way the curlicues in the physical book will extend over to the back – a facet I am particularly fond of!

Cover spread of This Is Our Undoing. Art by Daniele Serra

I wanted to talk a little bit about the process of developing a cover, as it was something Francesca at Luna was lovely enough to involve me in and it was a genuinely fascinating process.

The first stage for me was when Francesca told me they had approached an artist about the cover art (see Luna’s blog about it here). This happened way earlier than I expected and so I hadn’t had a chance to mention some of my thoughts on a cover, or to ask what my level of involvement would be. I was, if I’m completely honest, a little nervous at this point, worried that the artwork would really, really not be what I wanted. There was one thing in particular I was not wanting, and one thing I was

The Not Wanting was human figures or faces. I love these on other covers, I have nothing against people’s faces in general, and I cannot even articulate why this felt so fundamental to me. I think part of it is not wanting to see how someone else visualises ‘my’ characters, and also not wanting readers to go into the book with someone else’s versions in their minds. The funny thing about publishing a book is that it ceases to be yours. But I do believe it ceases to be any one person’s, so I guess I was just leery of having one person define the characters for others. Does that make sense? Possibly not.

The Wanting on the other hand was (ironically) a different figure … a fox. I know. Isn’t that awesome? Why I wanted a fox is tricky to explain without spoilers so I’ll just say this: That to me foxes came to symbolise that dichotomy of fierceness and fragility which I think lies at the heart of a lot of my characters. They also capture a sense of the wild – the intangibility of the forest and the night. Plus they are cool. There is no carnivore more adaptable or resilient, few as floofy, and none that can pounce into snow banks with such perfection.

So, as should now be clear, when my publisher sent me through the artwork … I was stunned. Because without knowing, she had given me exactly what I had been hoping for. She said she had mentioned poetry and darkness, the fox and the forest to Daniele Serra (find him here), and I realised two things – that she saw the very same heart in the book as I did, and that seeing beautiful art that is going to be ON MY ACTUAL BOOK makes me cry.

So we have a beautiful piece of art that it would be sacrilegious to stick words all over … and then we started sticking words all over it. This was the part of the process that I was deeply involved with, and I can only be grateful that Francesca was so patient with my (many) suggested tweaks, minor worries and last-minute second-guessing. We settled on a font pretty quickly because squiggles. Then it was all about placement, and man, are there a lot of possible ways to position words on a page. A. Lot. And then, just when you think you’ve nailed it, you have to do the hardback version (I am still very excited to have a hardback version), and then an ebook version (as you can see above, the physical version has curlicues passing over the spine, which in an ebook 2D version looks a little odd. So back to the shuffling words and squiggles (and more last-minute second-guessing), until we had the version you can see on the homepage.

THEN I got a little carried away putting together pretty graphics like the one on the homepage, and the ones I’ll be sharing on Twitter and Instagram. But the story of that particular procrastination device/learning curve is for another post. Let me just finish by saying that it is an honour to have such beautiful art on my book, and seeing it makes the whole seem so much more real and precious. Yes, there may have been tears at seeing the final versions too, and also some slight dancing.

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How To Be A Debut Author – The Basics

So I have a book deal. This is a truly wonderful thing. But now what?

Now I have to become an author. Not in terms of writing a series of words that someone wants to print (and other someones hopefully want to read), but in making connections both within the publishing industry and with potential readers. Half of the publishing world will tell you that having an online presence makes no difference; the other half will tell you that you will get as much out of publishing as you put in. *Shrug* Perhaps if you are publishing with one of the big five houses, and if they have chosen your book as one of the ones they exert particular marketing effort on, then you can rest easy that your tiny Twitter platform is the least effective part of that marketing process.

… But most of us are not in that fortunate situation. And frankly that is not necessarily a bad thing – there are advantages to indie publishing. Perhaps I’ll write a blog about that some day.

So what have I been doing this last month? Learned friends have shared their wisdom on what helps you reach the right readers (ooh alliteration), and although there’s a whole discussion around whether they work, I’m going to focus on the what here rather than the why. First thing to mention is that this is proving to be an ENORMOUS learning curve, and more time consuming than one might wish. But I am hopeful that this learning/establishing period will soon stabilise and require less time and less flailing around in the dark.

…tortoise interlude, because that’s about my speed…

…back to it. What have I been doing/learning/panicking about?

  • Author events. These are a thing I need to get used to. They’ll build up as I get closer to, and after, book publication. But the first one might be in the spring and I need to think about two key issues:

How personal I am willing to be in public. And,

Whether to buy a ring light so I am not plunged into gloom.

  • Early Reviews. This frankly is terrifying. Not just the prospect of people I admire (and don’t really know) reading my book, but also APPROACHING PEOPLE TO ASK A FAVOUR. Terrifying. There are two stages to this – one is asking for cover quotes, which has to happen super early, and I did last week. Aren’t I brave. The second is in the build-up to publication for which my approach so far is to draw up a list of people I at least vaguely know & who write/read in roughly overlapping genres … and that’s it. For now. There will probably be begging…

Did you know it’s really important that your first few Amazon reviews are by readers who read in your genre normally, so that the Amazon algorithm shelves you in the right place & recommends you to the right readership? I did not know this.

  • Instagram. (I’m here) I had resisted joining this, despite being a photographer, because I felt I really did not need another online procrastination tool. However, it is a great way to find book reviews and book reviewers, and perhaps more importantly, to learn what makes good visuals for a book. Which cover reveals, prettily arranged book photos, shelfie photos etc catch the eye and which ones do you skim past. I am mostly using it at the moment to share some of my gazillions of nature photographs, but I am also following and learning and (hopefully) storing away lots of information on how bookish IG works. Once I have a cover, I can really start to do more authory things on this. And that cover is coming soon…
  • Twitter. (I’m here) I have been on Twitter for a while now. Initially to stalk agents and publishers, and to follow authors I admire. At the time I had barely published a thing so my own twittering mainly involved science, folklore and sharing writerly friend’s successes. Over time I have become more engaged with another key subject that I am particularly passionate about: Diversity in publishing. As a spoonie, mixed race, ex-working class writer, this is personal; but it’s also just plain common sense. Now though, I have a book to promote too & the question of how much of that to do. A very helpful friend told me to get good at hashtags, and to find quotes, moodboards etc from your book to share. I’m working on both those things… But my feed is mainly nature, science, boosting writerly friends and boosting diversity opportunities. And actually I think that’s ok.
  • This website. I’ve been doing A LOT of work on this. Which is a stark contrast to years of sad neglect. I’ve been learning how to add social media widgets, static/feed pages, add contact forms, add links within pages (!) … and how to present myself. I am still working out that last. I see websites as only really meaningful if you have a book(s) for readers to find out about…

… AND if you have something to offer

  • …Be that book reviews, free content or author services. As I said above, I want to do something to support diversity in publishing and am currently thinking about what I can offer to other writers from under-represented backgrounds. Keep an eye on this site and my Twitter for more of that.

There is more (isn’t there always). There are Booktubers to get to know, YouTube videos to record, book shops to write to, launches to plan, conventions to book myself into and volunteer sessions for … but for now, website, social media and reviewers are about all I can handle. And now I can tick write a new blog post off my list. Make a list of possible blog subjects is next…

… This statue eloquently expresses how I feel …

Upside down and severed statue head from greco-roman ruins in Turkey.